Content is king and SEO its queen

As newspapers shrink and cut staff and coverage, small businesses are finding it harder to get out their message via traditional channels. So they get someone to build the business a web site. Great. But does it look the same today as it did a week, month or year ago? That’s not so great.

If any site isn’t updated regularly, Google gives it a lower rating than a site with new content every day. With 96 percent of the world’s mobile search market, Google is the dominant search engine. One of the many things Google’s spiders like when crawling through the web is search engine optimization (SEO), a process that improves the volume and quality of traffic to web sites. The higher your site ranks in the results, the more visitors it receives. Loyalty is not a given. Everyone has a website and if they don’t find you, they will find a competitor.

Return often to learn how easy it can be to increase content which is just one way to optimize your website and the Google spiders will eat you up — in a good way, of course.

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