Again, I can’t emphasize enough that websites have to be nurtured. Too many small businesses don’t adopt this practice and their online visibility suffers. Then again, small businesses don’t have IT teams like Macy’s or COSTCO so maybe these reasons for customer disgruntlement don’t directly apply to your site.
But there are lessons to be learned as customers have certain expectations — like the product on your site should definitely be in stock.
Mark Knoblaugh on Mashable.com says after collecting user feedback and complaints from 400 websites over three years, Qubit narrowed its findings to 10 main problem areas. The results paint a picture of a consumer with much higher expectations for retail websites and their user-friendliness.
They include Price, Product Range, Size, Site Functionality, Latency, Site Search, Stock Availability, Discounts/Sales and Imagery.