Adults are flocking to the web

You think the Internet is just for kids? A recent AARP survey revealed the following:

  • Two out of five (40%) adults age 50 and older consider themselves extremely or very comfortable using the Internet.
  • The majority of those 50+ who access the Internet (57%) do so from a desktop computer.
  • Approximately one-quarter of all those 50+ use social media websites with Facebook being by far the most popular (23%).

So if you think its only your kids or your kids’ kids who are logging on and searching websites and creating Facebook pages, think again. My 20-year-old son barely visits to his Facebook page any more, he says, because “all the old people are on it now.” His new passion is Instagram. If you are a small business owner, you should be looking into Instagram as well.

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