Social Media isn’t new and LinkedIn has now been around for 12 years, yet some businesses are only just coming to grips with it, says Amanda Ashworth, a freelance marketing manager, social media and social recruiter in her blog posted on LinkedIn. Although it was about recruiters, her interesting post could be adapted for use by small businesses. Too many recruiters (substitute businesses here) are not using these tools to increase their networks, she says.
Content comes in many forms, and Google loves content, she says. Posting valuable and compelling content and information — not just ads about your business — is the best way to keep people interested in you business and build traffic to your site.
She says you can communicate to thousands or even millions of people at one time and form online relationships with them before you even meet them. The problem, as I see it, is too many small businesses hire someone to build their site, check it off their to-do list and forget social media requires engagement. Like any other relationship, it needs to be nurtured. She suggests you master Facebook, Twitter and LinkedIn so you don’t just have vanity URL’s.
Here are her suggestions on a few other ways to use content:
- Updates on Twitter, LinkedIn, Facebook (these are the big three at the moment)
- Blog posts
- Images (Instagram and Facebook is what she recommends)
- Video (YouTube, Instagram or Vine)
- Webinars or Google Hangouts