Pinterest joins FB, Twitter as a way to capture new web visitors


As traditional media — you know, magazines and newspapers — keep losing circulation they are scrambling to adjust to new means of communication — social media. No news here, right?

Except NYTimes reporter Christine Haughney is reporting in addition to Facebook and Twitter you now can add Pinterest.

And this may also be a great idea for small businesses that have lots of stuff to photograph. And let’s not forget, I’m also talking to all of you hobbyist jewelry makers — of which there seem to be millions — who are interesting in jumping from flea markets to eCommerce websites.

Haughney points out Better Homes and Gardens has ID’d these seasonal trends:

— painted pumpkins over carved

— snowman cookies over gingerbread men

— creative decorative ribbons for Christmas presents over dull bows

They know this, she says, because it’s all there on Pinterest, whose posters are 71 percent women.

Pinterest has only one-third of the visitors Facebook has, but its  number of unique visitors (the number of distinct individuals requesting pages from a website during a given period, regardless of how often they visit) in the last year has climbed to 64.22 million, comScore data shows.  They are spending two to three hours less a week watching television. Whoa!

If you have a presence on Facebook and Twitter it’s a good bet you should check out Pinterest as well.  For more info about this, read the NYTimes article by clicking here.

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