Hard to know if Jane Austin were around she would reach out to fans through Twitter, but Masterpiece Theatre viewers of her work and of P.D. James’ pastiche “Death Comes to Pemberley” are being encouraged to do so tonight (11/2/14).
It’s one thing for major news stations to keep viewers updated via their website with breaking news, or for the major award shows to post winners as they are announced. But more and more TV series are setting aside a night to tweet all kinds of tidbits to their fans. It’s a smart idea, something small businesses should adopt, and a great way to interact with viewers (who represent Nielsen ratings as well as web clicks).
Don’t just watch us, talk to us!
For small businesses, it builds community in a fun way at virtually no cost and will pay back big time down the road.
When CBS was launching “Under the Dome,” it used asocial media ti build buzz. Both the show’s official Twitter account and its stars live-tweeted leading up to and throughout the season premiere. The results, according to Twitter, the premiere of “Under the Dome” (@UnderTheDomeCBS):
- It was the most social TV show of the night
- Stars of the show who tweeted got a boost in their follower numbers
- The show’s subsequent episodes continued to dominate the social conversation
HBO’s “True Blood” increased viewer engagement around an episode by featuring viewers’ Tweets on air using a specific hashtag 15 minutes before the show started. And there are dozens of more examples and their numbers are growing.
Apparently it’s becoming the new Hollywood house party for show runners and actors tweeting live during their shows to drive traffic, according to a story on Deadline’s website.
So tonight, Masterpiece Theatre will do the same with “Death Comes to Pemberley” based on a P.D. James novel which is about what happened to the star-crossed lovers Elizabeth Bennett and Mr. Darcy after the 1813 novel “Pride and Prejudice” ended.
To Tweet (or follow the action) tag your posts with the hashtag, using Twitter or your own favorite aggregator, 9-11 p.m. Eastern and Pacific time (11/2/14).
Also participating:; ; Vintage & Anchor Books ( ); Laurel Ann Nattress ( ) of Austenprose; Janet Rudolph ( ) of Mystery Readers International.