Building your ‘Empire’ totally free on Twitter

Image of Taraji P. Henson and Jussie Smollett in “Empire.” (Credit Chuck Hodes/Fox)
Taraji P. Henson and Jussie Smollett in “Empire.” (Credit: Chuck Hodes/Fox)

I haven’t watched a single episode of the first season of Fox’s “Empire,” a hip-hop soap opera on the scale of  “Dallas” when it comes to a rich family acting very badly.

But, I’m definitely a fan as it has increased its audience each week via social media, averaging 451,270 tweets per episode. Yeah, you read that right. According to Nielsen Social that is the highest on TV, beating “The Walking Dead” and “Scandal.” The second to last episode of “Empire” got 750,258 tweets and that is something any business with a Twitter account should be paying attention to.

According to the New York Times, one of the show’s most active tweeters is Taraji P. Henson with 3.25 million Twitter followers. She plays the ex-wife of a dying  King Lear-like music mogul (Terrence Howard), the father of three sons who all want a big piece of the action. Of course, Henson is a celeb and her show is a hit. Super hit. But the most import word in that sentence is “active.”

Besides her celebrity, besides people being besotted with celebrities, besides the entertainment value which most small businesses can’t begin to duplicate, we have active engagement with fans.

Passover (April 3-11) and Easter (April 5) are coming. What are your customers (buyers) thinking about? Me? Lots of food, flowers, spring clothes and accessories. Maybe landscape services if I’m hosting family. Cleaning services inside as well. Starting a garden. Buying outdoor furniture and cute garden gnomes. You get the picture.

If my business had spent the last year, or at least last few months, building a community via my website, blog, Twitter and Facebook page, now’s the time to let my followers know how I can make their holidays easier. If I haven’t kept in touch at least three times a week, I’ve missed the boat.

Like relatives you only hear from when they want something, why should people support my business when the only time they hear from me is when I want them to buy my products/services.

Taraji P. Henson talks to her 3.25 million Twitter followers regularly, not just when she wants them to watch her show. And it’s paid off.

To read more about the business of creating a hit using totally free social media advertising, click here. 

P.S.: The “Empire” season finale delivered the best first season result any new series on any broadcast network. It got a 6.5 rating among adults 18-49 and 16.7 million total viewers. That’s a record for a breaking series and up 71% and 69% respectively from the results of the show’s debut back on January 7. This, according to

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