On Tuesday (April 21, 2015), Google changed its mobile search algorithm to give priority to websites it considers mobile-friendly. That means it your site was designed to look one way on a big horizontall screen and another on a smaller vertical screen that looks different and is readable without having to zoom in, Google likes you. It’s kinda like the CEO of a company giving you a seal of approval.
If you use WordPress to make websites, like I do for clients, your site is responsive. That means you don’t need two, or more, different designs you pay for individually. it happens automatically and looks great.
But having different looks for different devices is a no-brainer with or without Google’s blessing. However, remember this:
— Google’s share of the American search engine market is about 65 percent, according to research company comScore.
— Google also feeds search results to AOL.com, Earthlink.com, Comcast.net.
— Google owns You Tube
— Google has 85 percent of the market share for search in Europe’s five largest economies, including Britain, France and Germany. (96 percent of the entire EU). Who cares if they won’t walk through the front door of your small business, click are clicks and Google likes clicks.
And this is not just a small biz issue. Unbelievably, behemoths such as Nintendo, Versace and Kroger have sites Google has classified as not mobile-friendly.
Google’s blog says all is not lost.
“While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”
OK. But, really? The majority of searches today are done on mobile devices, nearly two-thirds, so why wouldn’t a business want to look good on a cell phone?! Geez, Louise.