How long is someone willing to wait for an application to load on their device before getting out of Dodge?
Me, depending on the importance of what I am searching for, I may last for 8-10 seconds before I hit the back button. Maybe.
But if I am on the web for fun, I’m outta there in less than 5.
According to CA Technologies◊, this is how long most people wait:
— 7 percent of people will be gone in under 1 second
— 30 percent are gone in 1-3 seconds
— 31 percent are gone in 4-6 seconds
— 20 percent in 7-10 seconds
— 8 percent in 10 seconds or more
— 4 percent are unsure
Which mean, if your website takes more than 6 seconds, you’re possibly losing 68 percent of customers, viewers, buyers, sales, whatever it is you want people to do when they come to your site.
Performance matters to users
Site speed directly affects conversion rates, revenue, user satisfaction, SEO, page ranking, site popularity and mostly every other business metric worth tracking. Users leave slow sites. Don’t you? Many won’t come back.
What to do?
Talk to your web master. Nothing on the web stays the same forever so you need periodic updates to maximize your site’s potential.
For instance, loading a video directly to you site rather than linking it to YouTube, will slow down your site. But make sure YouTube opens in a new window, so viewers don’t leave your site.
Go Daddy suggests you look for patterns, including:
- Is your site slow only during certain hours of the day?
- Is your site slow only from certain geographic locations?
- Are only certain pages of your site slow?
- Do you host multiple alias domains on your account? If so, are they all slow, or just one?
- Do you run multiple Web applications on your account? If so, are they all slow, or just one?
- Do you run multiple plugins, modules, or themes for your Web application? If you disable them, does your site speed up?
- Is your connection to other websites slow?
To check our more advice from Go Daddy, click here.
◊ CA Technologies is one of the largest independent software corporations in the world. An American, multinational, publicly held company based in NYC, it creates systems software that runs in mainframe, distributed computing, virtual machine and cloud environments.