Facebook’s Mark Zuckerberg takes two months off to spend time with his newborn daughter and on his return announces his company surpassed Wall Street’s fourth-quarter expectations of $1.2 billion in profit on $5.37 billion in revenue.
How FB got there was via something I’ve been harping about for more than three years — advertising on mobile devices. If you website isn’t responsive — meaning looks good and user-friendly on a smart phone as well as a laptop — then fire whoever runs your website ’cause they probably think advertising in newspapers is still good marketing.
According to an article by Mike Isaac in the NYTimes, “Mobile ads made up 80 percent of (FB’s) total ad business in the fourth quarter, compared with 23 percent in the same quarter of 2012.” That figure should make your eyes pop out, along with the Times’ graphic below about the rise in stock value.
Still not thinking mobile is best. Here’s a few more incredible numbers in the NYTimes story: FB has 1.59 billion monthly visitors, up 14 percent from a year ago. About 1.44 billion of those people visit the site on a mobile device; 1.04 billion visit Facebook every day.
But you’re not worried, right, your business also uses Twitter, and Yelp and LinkedIn.
OK, here we go again: this past year shares of Twitter are down more than 55 percent, Yelp is down about 60 percent and LinkedIn down 15 percent.
What! No Instagram? Can’t be bothered uploading all those images to a photo-sharing site dominated by women (and who makes most of the financial decisions in a family?).
FYI: FB owns Instagram. A spokesperson says 98 of the top 100 advertisers on FB also advertised on Instagram in the last quarter.
You guys are smart. You get it. Right now, FB is very important to your business.
Click here to read the complete story in the NYTimes.