Among the people I’m inviting to watch @HairsprayLive! on Wednesday (8-11 p.m. Dec. 7 on NBC) are three Millennials who are attached to their phones 24/7. Two are regular theatergoers and the third saw her first Broadway musical last summer.
What I really want to see is how they react to the extras: the “pre-game” show, the Facebook Live aspect, video of “Hairspray” parties around the country for both this website for use as SEO and TheaterCues.com, the fun blog of my life.
How will the Millennials, generally those born between 1976-1996, and the “oldsters,” those born before there was an internet, react to seeing Darren Criss’ multi-platform involvement. If you want to get the attention of young social-media savvy kids as well as people over 40 to buy your services/products, etc., you will have a front row seat for a nationwide event and learn tips to reach local, regional, or nationwide buyers yourself.
(This is NBC’s fourth “live” musical. Last year’s “The Wiz Live” was seen by 11.1 million viewers and, more impressively, delivered a 3.3 among adults 18–49 in overnight ratings. Those numbers crushed “Peter Pan Live,” which had 9.2 million viewers and a soft 2.4 rating, but fell short of “A Sound of Music Live,” which had about 19 million viewers and a 4.6 rating. I predict “Hairspray Live” will beat “Sound of Music,” or come in just below it, leaving the others in the dust.)
To learn more about the plot and history of the musical based on John Waters’ cult film, click here.
Criss also will host the pre-show beginning at 7:30 p.m. And, he will be seen backstage several times. But most importantly for small businesses, he will host a live companion show on Facebook Live. Don’t know what that is? Learn, even if you don’t plan on using it because FB is constantly changing and you, or your content manager, need to keep up with that 2,000 lb. internet gorilla.
Facebook Live lets @smallbusiness owners share video with customers/friends that shows up in News Feed and on your Page or profile. When done, it can be posted on your timeline.
In an article by Jayson DeMers published earlier this year in Forbes, he wrote FBLive is like live-streaming video Periscope and Meerkat. “However, there are a few key differences with Facebook Live, most notably being the ability for the video to be retrieved at any time and the association with other features of the app.”
You may not have the other two-streamers but I’m sure you use Facebook for your small biz. Right?
To read the entire article, click here.
If you decide to use FB for business, you have a new tool and a fun way to see it in action Wednesday night. As you know by now, you don’t conduct business today like you did 2, 5 or 10 years ago.
Once upon a time you had to go to a theater to see a Broadway musical. Now you don’t.
And, by the way, you might want to figure out how to participate live on your existing social media. Check out how the Salvation Army did that here.