Facebook’s Mark Zuckerberg takes two months off to spend time with his newborn daughter and on his return announces his company surpassed Wall Street’s fourth-quarter expectations of $1.2 billion in profit on $5.37 billion in revenue.
How FB got there was via something I’ve been harping about for more than three years — advertising on mobile devices. If you website isn’t responsive — meaning looks good and user-friendly on a smart phone as well as a laptop — then fire whoever runs your website ’cause they probably think advertising in newspapers is still good marketing.
If you’re a small business owner with a unique product the last thing you want is to see are copies of your one-of-a-kind product being ripped off, sold cheaper and made with inferior materials.
But it happens. It’s inevitable. We know the same night the Oscar Awards air on TV, knock-offs of the most popular gowns worn by movie stars are being replicated in overseas sweat shops to be worn by high school girls at their proms a few months later.