Category Archives: Branding

Facebook essential to growing your business


Image of Mark Zuckerberg with the Facebook logo.Facebook’s Mark Zuckerberg takes two months off to spend time with his newborn daughter and on his return announces his company  surpassed Wall Street’s fourth-quarter expectations of $1.2 billion in profit on $5.37 billion in revenue.

How FB got there was via something I’ve been harping about for more than three years — advertising on mobile devices. If you website isn’t responsive — meaning looks good and user-friendly on a smart phone as well as a laptop — then fire whoever runs your website ’cause they probably think advertising in newspapers is still good marketing.

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Small business owner reveals company secrets to quell knock-offs


Dave Munson, CEO of Saddleback Leather made an entertaining 12 minute video giving his imitators — and us — step-by-step instructions on how to make leather bags your kids will fight over when you die.
Dave Munson, CEO of Saddleback Leather made an entertaining 12 minute video giving his imitators — and us — step-by-step instructions on how to make leather bags your kids will fight over when you die.

If you’re a small business owner with a unique product the last thing you want is to see are copies of your one-of-a-kind product being ripped off, sold cheaper and made with inferior materials.

But it happens. It’s inevitable. We know the same night the Oscar Awards air on TV, knock-offs of the most popular gowns worn by movie stars are being replicated in overseas sweat shops to be worn by high school girls at their proms a few months later.

What can you do about?

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