Category Archives: SEO

NBC’s “Hairspray Live’ includes Facebook Live, backstage features


The cast of 'Hairspray Live!" NBC will air the event beginning at 7:30 with a "pre-game" show hosted by Darren Criss followed by the musical at 8 p.m. (PHOTO: NBC)
The cast of ‘Hairspray Live!” NBC will air the event beginning at 7:30 with a “pre-game” show hosted by Darren Criss followed by the musical at 8-11 p.m. (PHOTO: NBC)

Among the people I’m inviting to watch @HairsprayLive! on Wednesday (8-11 p.m. Dec. 7 on NBC) are three Millennials who are attached to their phones 24/7.  Two are regular theatergoers and the third saw her first Broadway musical last summer.

What I really want to see is how they react to the extras: the “pre-game” show, the Facebook Live aspect, video of “Hairspray” parties around the country for both this website for use as SEO and TheaterCues.com, the fun blog of my life.

How will the Millennials, generally those born between 1976-1996, and the “oldsters,” those born before there was an internet,  react to seeing Darren Criss’ multi-platform involvement. If you want to get the attention of young social-media savvy kids as well as people over 40 to buy your services/products, etc., you will have a front row seat for a nationwide event and learn tips to reach local, regional, or nationwide buyers yourself.

Continue reading NBC’s “Hairspray Live’ includes Facebook Live, backstage features

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Time spent waiting for page loading decreases


How long do you watch the spinning wheel before you move on? (CA Technologies)
How long do you watch the spinning wheel before you move on? (CA Technologies)

How long is someone willing to wait for an application to load on their device before getting out of Dodge?

Me, depending on the importance of what I am searching for, I may last for 8-10 seconds before I hit the back button. Maybe.

But if I am on the web for fun, I’m outta there in less than 5.

According to CA Technologies◊, this is how long most people wait:

— 7 percent of people will be gone in under 1 second

— 30 percent are gone in 1-3 seconds

— 31 percent are gone in 4-6 seconds

— 20 percent in 7-10 seconds

— 8 percent in 10 seconds or more

— 4 percent are unsure

Which mean, if your website takes more than 6 seconds, you’re possibly losing 68 percent of customers, viewers, buyers, sales, whatever it is you want people to do when they come to your site.

Performance matters to users

Site speed directly affects conversion rates, revenue, user satisfaction, SEO, page ranking,  site popularity and mostly every other business metric worth tracking. Users leave slow sites. Don’t you? Many won’t come back.

What to do?

Talk to your web master. Nothing on the web stays the same forever so you need periodic updates to maximize your site’s potential.

For instance, loading a video directly to you site rather than linking it to YouTube, will slow down your site. But make sure YouTube opens in a new window, so viewers don’t leave your site.

Go Daddy suggests you look for patterns, including:

  • Is your site slow only during certain hours of the day?
  • Is your site slow only from certain geographic locations?
  • Are only certain pages of your site slow?
  • Do you host multiple alias domains on your account? If so, are they all slow, or just one?
  • Do you run multiple Web applications on your account? If so, are they all slow, or just one?
  • Do you run multiple plugins, modules, or themes for your Web application? If you disable them, does your site speed up?
  • Is your connection to other websites slow?

To check our more advice from Go Daddy,  click here.

 

◊ CA Technologies is one of the largest independent software corporations in the world. An American, multinational, publicly held company based in NYC, it creates systems software that runs in mainframe, distributed computing, virtual machine and cloud environments.

 

10 Free Twitter Tools You Probably Should Be Using


When it comes to Twitter, do you know when your followers are online so you know when to Tweet for better exposure and stats?

Image of Twitter logo
Increase your following with these tips.

How about your competitors’ Twitter stats? Knowing which hash tags will become a  world-wide hit would be nice to know in advance, too.

Well, then, check out social media evangelist Rishona Campbell‘s blog “10 Free Twitter Tools You Might Not Know about but Should Probably Be Using.”

Learn a lot by clicking here.

Visitors who spend time on your site are golden


One visitor who spends time on your website may be worth more than two in a rush.

Google keeps its SEO analytics a secret so we can only guess, through best practices, how it rates what we do to attract  its spiders to crawl through our posts.

One industry wide accepted practice to boost your G rating is keeping folks on your page poking around for as long as possible. So, give them lots of “entertainment” in the form of photo galleries, video and links.  Keep in mind, though, it’s imperative your settings take the visitor to a new window, otherwise you are taking them off your page. Once they’re gone it’s unlikely they will hit the back button to return to your site. Continue reading Visitors who spend time on your site are golden

Salvation Army uses #TheDress in campaign against violence


Not every time something goes viral on the web will your company be able to piggyback on it for tons of free PR. But sometimes you can and the Salvation Army is reaping the benefits of the black-and-blue dress vs. the white-and gold dress phenomenon as part of its campaign against domestic abuse.

In a couple of days, this 150-year-old organization turned the world-wide conversation about individuals’ perception of the color of a dress into society’s perception of domestic violence. Why are some us, even whole societies, unwilling to see and act to end violence against women?

Continue reading Salvation Army uses #TheDress in campaign against violence

‘Peter Pan Live’ example how small business can reach millions, for free


Image of Christopher Walken as Capt. Hook.
Casting Christopher Walken as Capt. Hook is brilliant.

Want to increase your brand,  your image, your reach, and build your community  internationally (clicks are clicks)!! Then browse over to the DiGiorno twitter site. Whoever is tweeting during “Peter Pan Live” —  being watched by millions — is killing by being civil and funny  — all for free! Learn from the DG master.

Remember, this is a company that sells its pizzas in supermarkets so you don’t have count on delivery for “delivery quality pizza.”.

I bow to the master. Why? Here’s a small example. This goes on for the  entire musical. I am so jealous.

Continue reading ‘Peter Pan Live’ example how small business can reach millions, for free