Among the people I’m inviting to watch @HairsprayLive! on Wednesday (8-11 p.m. Dec. 7 on NBC) are three Millennials who are attached to their phones 24/7. Two are regular theatergoers and the third saw her first Broadway musical last summer.
What I really want to see is how they react to the extras: the “pre-game” show, the Facebook Live aspect, video of “Hairspray” parties around the country for both this website for use as SEO and TheaterCues.com, the fun blog of my life.
How will the Millennials, generally those born between 1976-1996, and the “oldsters,” those born before there was an internet, react to seeing Darren Criss’ multi-platform involvement. If you want to get the attention of young social-media savvy kids as well as people over 40 to buy your services/products, etc., you will have a front row seat for a nationwide event and learn tips to reach local, regional, or nationwide buyers yourself.
How long is someone willing to wait for an application to load on their device before getting out of Dodge?
Me, depending on the importance of what I am searching for, I may last for 8-10 seconds before I hit the back button. Maybe.
But if I am on the web for fun, I’m outta there in less than 5.
According to CA Technologies◊, this is how long most people wait:
— 7 percent of people will be gone in under 1 second
— 30 percent are gone in 1-3 seconds
— 31 percent are gone in 4-6 seconds
— 20 percent in 7-10 seconds
— 8 percent in 10 seconds or more
— 4 percent are unsure
Which mean, if your website takes more than 6 seconds, you’re possibly losing 68 percent of customers, viewers, buyers, sales, whatever it is you want people to do when they come to your site.
Performance matters to users
Site speed directly affects conversion rates, revenue, user satisfaction, SEO, page ranking, site popularity and mostly every other business metric worth tracking. Users leave slow sites. Don’t you? Many won’t come back.
What to do?
Talk to your web master. Nothing on the web stays the same forever so you need periodic updates to maximize your site’s potential.
For instance, loading a video directly to you site rather than linking it to YouTube, will slow down your site. But make sure YouTube opens in a new window, so viewers don’t leave your site.
Go Daddy suggests you look for patterns, including:
Is your site slow only during certain hours of the day?
Is your site slow only from certain geographic locations?
Are only certain pages of your site slow?
Do you host multiple alias domains on your account? If so, are they all slow, or just one?
Do you run multiple Web applications on your account? If so, are they all slow, or just one?
Do you run multiple plugins, modules, or themes for your Web application? If you disable them, does your site speed up?
Is your connection to other websites slow?
To check our more advice from Go Daddy, click here.
◊ CA Technologies is one of the largest independent software corporations in the world. An American, multinational, publicly held company based in NYC, it creates systems software that runs in mainframe, distributed computing, virtual machine and cloud environments.
If you think Facebook is confusing enough when it comes to using it to promote your business, well, just wait. The world’s most popular social networking site is planning seven big changes. Yep. Seven,
One visitor who spends time on your website may be worth more than two in a rush.
Google keeps its SEO analytics a secret so we can only guess, through best practices, how it rates what we do to attract its spiders to crawl through our posts.
One industry wide accepted practice to boost your G rating is keeping folks on your page poking around for as long as possible. So, give them lots of “entertainment” in the form of photo galleries, video and links. Keep in mind, though, it’s imperative your settings take the visitor to a new window, otherwise you are taking them off your page. Once they’re gone it’s unlikely they will hit the back button to return to your site. Continue reading Visitors who spend time on your site are golden→
Not every time something goes viral on the web will your company be able to piggyback on it for tons of free PR. But sometimes you can and the Salvation Army is reaping the benefits of the black-and-blue dress vs. the white-and gold dress phenomenon as part of its campaign against domestic abuse.
In a couple of days, this 150-year-old organization turned the world-wide conversation about individuals’ perception of the color of a dress into society’s perception of domestic violence. Why are some us, even whole societies, unwilling to see and act to end violence against women?
Want to increase your brand, your image, your reach, and build your community internationally (clicks are clicks)!! Then browse over to the DiGiorno twitter site. Whoever is tweeting during “Peter Pan Live” — being watched by millions — is killing by being civil and funny — all for free! Learn from the DG master.
Remember, this is a company that sells its pizzas in supermarkets so you don’t have count on delivery for “delivery quality pizza.”.
I bow to the master. Why? Here’s a small example. This goes on for the entire musical. I am so jealous.
As traditional media — you know, magazines and newspapers — keep losing circulation they are scrambling to adjust to new means of communication — social media. No news here, right?
Except NYTimes reporter Christine Haughney is reporting in addition to Facebook and Twitter you now can add Pinterest.
And this may also be a great idea for small businesses that have lots of stuff to photograph. And let’s not forget, I’m also talking to all of you hobbyist jewelry makers — of which there seem to be millions — who are interesting in jumping from flea markets to eCommerce websites.
Haughney points out Better Homes and Gardens has ID’d these seasonal trends:
— painted pumpkins over carved
— snowman cookies over gingerbread men
— creative decorative ribbons for Christmas presents over dull bows
They know this, she says, because it’s all there on Pinterest, whose posters are 71 percent women.
Video is hard. Video is expensive. We don’t have a video studio. All of those excuses are no longer valid these days. Every content marketer needs to have video as part of her plan this year.
Video is one of the most consumed content formats online; YouTube is the second-largest search platform, according to comScore, a leading internet technology company that measures what people do as they navigate the digital world.
Think about it. Don’t you gravitate to video? What would the ALS Ice Bucket Challenge — which as I write this says “About 11,100,000 results” on You Tube — have been without it?
So, you if you want to catch attention online these days, your site better include video. Broadway theaters are beginning to take advantage of this and why it has taken so long baffles me. After all, they’re actors aren’t they? And producers, many of whom have Hollywood cred these days, certainly have the means to pull off great looking video.
There are 80 million Millennials, those born between 1977 and 1995. They are roughly 25 percent of the U.S. population. Their collective memory is led by where they were when 9/11 happened. Their numbers are greater than Baby Boomers. Hispanics are their largest ethnic minority, followed by African-Americans.
Baby boomers, born between 1946 and 1964, talk about where they were when JKF was assassinated.
And let’s not forget Generation X, born 1965 to 1976. Not sure what their collective memory moment is.
If your business customers are mostly Baby Boomers, your business is in trouble. The numbers are stacked against you. Millennials’ collective buying power is an estimated $200 billion annually, and that will only grow, according to “Marketing to Millennials,” by Jeff Fromm and Christie Garton.
If, for instance, you are in the restaurant biz, take heed.
According to the NY Times, restaurant visits among Millennials have fallen 16 percent during the last four years, according to research by the NPD Group, a consumer marketing firm, and have failed to pick up as the economy has improved.