Category Archives: Social Media

Helping third-party companies gather your personal info?


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Secure your Facebook presence against hackers.

Ever use Facebook to sign into an App? Did you agree for that App to gather info on your friends and family? (I, for one, don’t thank you for that.) But there is a solution for both me and you to keep our info as private as possible in this day and age because nobody wants to be hacked.

Social media guru (and Jersey Girl) Kim Komando recently posted an article about how Facebook not only tracks our every keystroke (no surprise there) but share info third-party companies when we use FB to play a game or “Log in with Facebook.”

When you do that, Komando says, you’ve given them permission to access all kinds of information about you and all of your “friends.” If you don’t want that — and who really does –Komando explains how to opt out of sharing.

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Facebook essential to growing your business


Image of Mark Zuckerberg with the Facebook logo.Facebook’s Mark Zuckerberg takes two months off to spend time with his newborn daughter and on his return announces his company  surpassed Wall Street’s fourth-quarter expectations of $1.2 billion in profit on $5.37 billion in revenue.

How FB got there was via something I’ve been harping about for more than three years — advertising on mobile devices. If you website isn’t responsive — meaning looks good and user-friendly on a smart phone as well as a laptop — then fire whoever runs your website ’cause they probably think advertising in newspapers is still good marketing.

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Does anyone agree on what Twitter really is?


New York Times columnist Nick Bilton says he has written almost a quarter-billion words about Twitter and still can’t tell you what the social media site really is. He notes in today’s Disruptions article Twitter’s three former CEO’s can’ agree either.

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Why can’t Twitter increase its membership?

Jack Dorey, the first CEO says Twitter is for sharing your status. The second, Evan Williams, says it’s about news and media. The third is Dick Costolo, who left 9 days ago believes Twitter is a “global water cooler” where strangers talk.

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Small business owner reveals company secrets to quell knock-offs


Dave Munson, CEO of Saddleback Leather made an entertaining 12 minute video giving his imitators — and us — step-by-step instructions on how to make leather bags your kids will fight over when you die.
Dave Munson, CEO of Saddleback Leather made an entertaining 12 minute video giving his imitators — and us — step-by-step instructions on how to make leather bags your kids will fight over when you die.

If you’re a small business owner with a unique product the last thing you want is to see are copies of your one-of-a-kind product being ripped off, sold cheaper and made with inferior materials.

But it happens. It’s inevitable. We know the same night the Oscar Awards air on TV, knock-offs of the most popular gowns worn by movie stars are being replicated in overseas sweat shops to be worn by high school girls at their proms a few months later.

What can you do about?

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Building your ‘Empire’ totally free on Twitter


Image of Taraji P. Henson and Jussie Smollett in “Empire.” (Credit Chuck Hodes/Fox)
Taraji P. Henson and Jussie Smollett in “Empire.” (Credit: Chuck Hodes/Fox)

I haven’t watched a single episode of the first season of Fox’s “Empire,” a hip-hop soap opera on the scale of  “Dallas” when it comes to a rich family acting very badly.

But, I’m definitely a fan as it has increased its audience each week via social media, averaging 451,270 tweets per episode. Yeah, you read that right. According to Nielsen Social that is the highest on TV, beating “The Walking Dead” and “Scandal.” The second to last episode of “Empire” got 750,258 tweets and that is something any business with a Twitter account should be paying attention to.

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