New York Times columnist Nick Bilton says he has written almost a quarter-billion words about Twitter and still can’t tell you what the social media site really is. He notes in today’s Disruptions article Twitter’s three former CEO’s can’ agree either.
Jack Dorey, the first CEO says Twitter is for sharing your status. The second, Evan Williams, says it’s about news and media. The third is Dick Costolo, who left 9 days ago believes Twitter is a “global water cooler” where strangers talk.
Not every time something goes viral on the web will your company be able to piggyback on it for tons of free PR. But sometimes you can and the Salvation Army is reaping the benefits of the black-and-blue dress vs. the white-and gold dress phenomenon as part of its campaign against domestic abuse.
In a couple of days, this 150-year-old organization turned the world-wide conversation about individuals’ perception of the color of a dress into society’s perception of domestic violence. Why are some us, even whole societies, unwilling to see and act to end violence against women?
Hard to know if Jane Austin were around she would reach out to fans through Twitter, but Masterpiece Theatre viewers of her work and of P.D. James’ pastiche “Death Comes to Pemberley” are being encouraged to do so tonight (11/2/14).
It’s one thing for major news stations to keep viewers updated via their website with breaking news, or for the major award shows to post winners as they are announced. But more and more TV series are setting aside a night to tweet all kinds of tidbits to their fans. It’s a smart idea, something small businesses should adopt, and a great way to interact with viewers (who represent Nielsen ratings as well as web clicks).
Don’t just watch us, talk to us!
For small businesses, it builds community in a fun way at virtually no cost and will pay back big time down the road.