Among the people I’m inviting to watch @HairsprayLive! on Wednesday (8-11 p.m. Dec. 7 on NBC) are three Millennials who are attached to their phones 24/7. Two are regular theatergoers and the third saw her first Broadway musical last summer.
What I really want to see is how they react to the extras: the “pre-game” show, the Facebook Live aspect, video of “Hairspray” parties around the country for both this website for use as SEO and TheaterCues.com, the fun blog of my life.
How will the Millennials, generally those born between 1976-1996, and the “oldsters,” those born before there was an internet, react to seeing Darren Criss’ multi-platform involvement. If you want to get the attention of young social-media savvy kids as well as people over 40 to buy your services/products, etc., you will have a front row seat for a nationwide event and learn tips to reach local, regional, or nationwide buyers yourself.