Tag Archives: small business

Jane Austin and Live Tweeting during ‘Death Comes to Pemberley’

P. D. James' clever whodunit "Death Comes to Pemberley"  stars Anna Maxwell Martin ("Bleak House"), Matthew Rhys ("The Americans") is live Tweeting during air time with fans.
P. D. James’ clever whodunit “Death Comes to Pemberley,” based on Jane Austin’s “Pride and Prejudice,” stars Anna Maxwell Martin (“Bleak House”), Matthew Rhys (“The Americans”) in a Masterpiece Theatre live Tweeting event with fans.

Hard to know if Jane Austin were around she  would reach out to fans through Twitter, but Masterpiece Theatre viewers of her work and of P.D. James’ pastiche “Death Comes to Pemberley” are being encouraged to do so tonight (11/2/14).

It’s one thing for major news stations to keep viewers updated via their website with breaking news, or for the major award shows to post winners as they are announced. But more and more TV series are setting aside a night to tweet all kinds of tidbits to their fans. It’s a smart idea, something small businesses should adopt, and a great way to interact with viewers (who represent Nielsen ratings as well as web clicks).

Don’t just watch us, talk to us!

For small businesses, it builds community in a fun way at virtually no cost and will pay back big time down the road.

Continue reading Jane Austin and Live Tweeting during ‘Death Comes to Pemberley’

Thinking about advertising on Facebook?

Facebook used to be about getting likes. There’s been a shift in the past two years and –for better or for worse — ads are popping up all over it.

If your small business is thinking about advertising on FB, here’s three things to keep in mind, according to a BusinessNewsDaily article I found reprinted on Mashable.com:

— Think of Facebook campaigns as search campaignsfacebook
–Keep your ads fresh
— Remember that customers don’t come to Facebook to buy

For more details, click here.

Adults are flocking to the web

You think the Internet is just for kids? A recent AARP survey revealed the following:

  • Two out of five (40%) adults age 50 and older consider themselves extremely or very comfortable using the Internet.
  • The majority of those 50+ who access the Internet (57%) do so from a desktop computer.
  • Approximately one-quarter of all those 50+ use social media websites with Facebook being by far the most popular (23%).

So if you think its only your kids or your kids’ kids who are logging on and searching websites and creating Facebook pages, think again. My 20-year-old son barely visits to his Facebook page any more, he says, because “all the old people are on it now.” His new passion is Instagram. If you are a small business owner, you should be looking into Instagram as well.