Hard to know if Jane Austin were around she would reach out to fans through Twitter, but Masterpiece Theatre viewers of her work and of P.D. James’ pastiche “Death Comes to Pemberley” are being encouraged to do so tonight (11/2/14).
It’s one thing for major news stations to keep viewers updated via their website with breaking news, or for the major award shows to post winners as they are announced. But more and more TV series are setting aside a night to tweet all kinds of tidbits to their fans. It’s a smart idea, something small businesses should adopt, and a great way to interact with viewers (who represent Nielsen ratings as well as web clicks).
Don’t just watch us, talk to us!
For small businesses, it builds community in a fun way at virtually no cost and will pay back big time down the road.
Small business owners need to look at social media more like traditional tried-and-true advertising opportunities, like newspapers used to be. But if you blast your fans with boring marketing messages, they will turn on you quickly. The goal is to develop long-term friendly relationships so when the time comes to ask, they trust you
You think the Internet is just for kids? A recent AARP survey revealed the following:
Two out of five (40%) adults age 50 and older consider themselves extremely or very comfortable using the Internet.
The majority of those 50+ who access the Internet (57%) do so from a desktop computer.
Approximately one-quarter of all those 50+ use social media websites with Facebook being by far the most popular (23%).
So if you think its only your kids or your kids’ kids who are logging on and searching websites and creating Facebook pages, think again. My 20-year-old son barely visits to his Facebook page any more, he says, because “all the old people are on it now.” His new passion is Instagram. If you are a small business owner, you should be looking into Instagram as well.