Tag Archives: Taraji P. Henson

Building your ‘Empire’ totally free on Twitter


Image of Taraji P. Henson and Jussie Smollett in “Empire.” (Credit Chuck Hodes/Fox)
Taraji P. Henson and Jussie Smollett in “Empire.” (Credit: Chuck Hodes/Fox)

I haven’t watched a single episode of the first season of Fox’s “Empire,” a hip-hop soap opera on the scale of  “Dallas” when it comes to a rich family acting very badly.

But, I’m definitely a fan as it has increased its audience each week via social media, averaging 451,270 tweets per episode. Yeah, you read that right. According to Nielsen Social that is the highest on TV, beating “The Walking Dead” and “Scandal.” The second to last episode of “Empire” got 750,258 tweets and that is something any business with a Twitter account should be paying attention to.

Continue reading Building your ‘Empire’ totally free on Twitter