If you’re a small business owner with a unique product the last thing you want is to see are copies of your one-of-a-kind product being ripped off, sold cheaper and made with inferior materials.
But it happens. It’s inevitable. We know the same night the Oscar Awards air on TV, knock-offs of the most popular gowns worn by movie stars are being replicated in overseas sweat shops to be worn by high school girls at their proms a few months later.
Video is hard. Video is expensive. We don’t have a video studio. All of those excuses are no longer valid these days. Every content marketer needs to have video as part of her plan this year.
Video is one of the most consumed content formats online; YouTube is the second-largest search platform, according to comScore, a leading internet technology company that measures what people do as they navigate the digital world.
Think about it. Don’t you gravitate to video? What would the ALS Ice Bucket Challenge — which as I write this says “About 11,100,000 results” on You Tube — have been without it?
So, you if you want to catch attention online these days, your site better include video. Broadway theaters are beginning to take advantage of this and why it has taken so long baffles me. After all, they’re actors aren’t they? And producers, many of whom have Hollywood cred these days, certainly have the means to pull off great looking video.