LinkedIn today has an interesting article on Google+. I know, enough about Google, but you gotta admit they pretty much run the web universe these days. So learn to like ’em or get left in the dust.
Focusing on non-profits’ success with G+, Ronald Honigman explains now the Red Cross struck gold by crafting a visually focused story about the Red Cross and engaged with people who support the organization’s ongoing mission:
“The Red Cross has found success by applying this strategy across each social network and adapting it to suit the nuances and audiences unique to each channel.
It found that visuals tend to receive the highest amount of interactions from its audiences, such as photos from events and volunteers, infographics illustrating the need for more blood donations, and repurposed YouTube videos.
One of the unique aspects of Google+ is that it is tied into an ecosystem, whereas some of the other social platforms are their own standalone communities, says Midkiff.
His advice for other non-profits is to use visuals and other engaging content to drive interactions with your audiences to eventually take advantages of the larger Google+ ecosystem.
Lastly, he recommends that in order to find success with a platform like Google+ make sure your organization has the manpower or infrastructure in place to continually maintain the social network. Without this infrastructure, your organization will have hard time updating and tending to your Google+ page enough to find the success you’re looking for.”
Read more here.
You need to nurture all three of these areas to make Google want to “date” you.
Crawlability: How easy can search engines find you?
Content: How relevant is your information and how well does your content match the search inquiry?
Credibility: Do other sites want to be associated with you and does your site have high quality links to related sites?
Again, I can’t emphasize enough that websites have to be nurtured. Too many small businesses don’t adopt this practice and their online visibility suffers. Then again, small businesses don’t have IT teams like Macy’s or COSTCO so maybe these reasons for customer disgruntlement don’t directly apply to your site.
But there are lessons to be learned as customers have certain expectations — like the product on your site should definitely be in stock.
Mark Knoblaugh on Mashable.com says after collecting user feedback and complaints from 400 websites over three years, Qubit narrowed its findings to 10 main problem areas. The results paint a picture of a consumer with much higher expectations for retail websites and their user-friendliness.
They include Price, Product Range, Size, Site Functionality, Latency, Site Search, Stock Availability, Discounts/Sales and Imagery.
Click here for the details
With 96 percent of the world’s mobile search market, Google is the dominant search engine, according to StarCounter, which tracks web use. It collects 57 percent of mobile ad revenue in the U.S., while its nearest competitor, Facebook, gets just 9 percent, according to eMarketer.
Google makes more than 500 adjustments per year to the formulas that determine what results are generated when a user enters a search. That’s more than one a day. You can’t just create a web site and forget about it. You’ve got to get to and stay on Google’s first page and that’s not happening unless you nurture your site, just like you would nurture a child.
But you’re not done yet and, quite honestly, you never will be once you jump into the Internet pool. Improvements to your site — such as video — is becoming a must.
Meanwhile, mobile apps development is moving at the speed of light. Yelp and Open Table, for instance, totally bypass Google by taking you directly to a place that can meet your needs, such as booking a table for dinner. Does your business site have a mobile app?